AUXSCOUT Marketing and Media Relations Toolkit

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Vision Statement & Big Hairy Audacious Goal

Vision Statement

We will develop and grow the Sea Scout program using the capabilities of the Coast Guard Auxiliary. We will work together to provide Sea Scouts with opportunities to become good citizens and capable leaders by learning maritime skills through their involvement with Team Coast Guard.

Big Hairy Audacious Goal

At least one Sea Scout Ship directly involved with each Coast Guard Auxiliary division, and 50% of all Sea Scout Ships directly involved with the Coast Guard Auxiliary within two years.

Media Relations themes

Resources

Promotional flyers

Logos

Photos

Sea Scout marketing materials

Press releases