Difference between revisions of "AUXSCOUT Marketing and Media Relations Toolkit"

Revision as of 13:43, 31 May 2020

The Sea Scout program of the Boy Scouts of America is the official youth program of the United States Coast Guard Auxiliary. The objectives of this partnership is to provide training opportunities to Sea Scout youth and adult leaders; to integrate Sea Scout youth and adults into the Auxiliary's shoreside and underway programs; and to create a pathway for Sea Scouts and other BSA members to promote recreational boating safety, to assist the United States Coast Guard, and to become members of the Auxiliary. The AUXSCOUT Marketing and Medial Relations Toolkit brings together resources that help Coast Guard Auxiliarists and Scouting volunteers publicize and promote the Auxiliary - Sea Scout partnership. Public Affairs assistance is available from Bill Smith, Youth Programs Marketing / Social Media Branch Chief for the Coast Guard Auxiliary, and Josh Gilliland, Marketing Chair for the National Sea Scout Committee. They will be happy to answer your questions and provide you with any information you need. Program or policy questions should be directed to Bruce Johnson, Youth Programs Division Chief for the Coast Guard Auxiliary. The latest news is available on AUXSCOUT Facebook page and the Latest News page on the Sea Scouts BSA website.

Contents 1 Vision Statement & Big Hairy Audacious Goal 1.1 Vision Statement 1.2 Big Hairy Audacious Goal 2 Media Relations themes 3 Resources 3.1 Promotional flyers 3.2 Logos 3.3 Photos 3.4 Videos 3.5 How to workshops 3.6 Social media 3.7 Sea Scout marketing materials 3.8 Press releases

Vision Statement & Big Hairy Audacious Goal

Vision Statement

We will develop and grow the Sea Scout program using the capabilities of the Coast Guard Auxiliary. We will work together to provide Sea Scouts with opportunities to become good citizens and capable leaders by learning maritime skills through their involvement with Team Coast Guard.

Big Hairy Audacious Goal

At least one Sea Scout Ship directly involved with each Coast Guard Auxiliary division, and 50% of all Sea Scout Ships directly involved with the Coast Guard Auxiliary within two years.

Media Relations themes

Bill Smith to provide

• To get all interested parties engaged in the process.

Resources

Promotional flyers

Coast Guard Auxiliary Youth Programs logo

• CG Auxiliary Flyer about the Sea Scouts
• Sea Scout Flyer about the Auxiliary
• Sea Scouts for Coast Guard Auxiliarists
• Coast Guard Chart Your Course to Success brochure
  • Coast Guard Chart Your Course to Success brochure with printer's cropmarks
• Sea Scout Marketing Flyers - Sea Scouts BSA

Logos

• Sea Scout logos on Sea Scouts BSA Marketing Toolbox
• Sea Scout Me In
• Sea Scout bumper sticker
• Coast Guard Auxiliary Youth Programs logo

Photos

• Stock Sea Scouts BSA photos
• AUXSCOUT photo archive (coming soon)

Videos

• The Boy Scouts of America's Sea Scout program is now the official youth leadership program of the U.S. Coast Guard Auxiliary video (2:43)
• This is Sea Scouts! (1:38)
• Sea Scout Mythbusters (2:47)
• Sea Scouts BSA Safety Moments
• Sea Scouts BSA YouTube channel
• Sea Scouts for Scoutmasters (30:56)

How to workshops

• An introduction to Sea Scouts (33:40) (A general introduction to BSA's Sea Scout program)
• What is AUXSCOUT? (45:30) (An introduction to the Auxiliary-Sea Scout Youth Development program)
• AUXSCOUT Standard Operating Procedure (SOP) workshop (51:35) (This is an in-depth workshop on what the AUXSCOUT SOP says and how to implement it)
• How to organiza a Sea Scout Ship (25:20) (A workshop that explores what's involved in organizing a Sea Scout Ship)
• Flotilla-Division Ship chartering workshop (57:00) (Specific instructions for flotillas or divisions that want to organize and charter a Sea Scout Ship)
• Building productive relationships with the local Scout council (19:15) (This workshop explains what is involved with building a productive working relationship with the local Scout council)
• AUXSCOUT and paddling programs Workshop (35:25) (This workshop presents the case for engaging with Sea Scouts and paddling. It clarifies what Auxiliarists can and can not do when working with Sea Scouts interested in paddling)
• Selling AUXSCOUT to Auxiliary flotillas and divisions (38:00) (This workshop spells out the benefits to flotillas and divisions of actively supporting AUXSCOUT. Concerns about working with Sea Scouts are addressed and explanations for how the Coast Guard Auxiliary has resolved them)
• Best Practices for Recruiting Sea Scouts (53:20)
  • Marketing Your Sea Scout Ship with Geofencing (48:45)
  • Back to School webinar (30:15)
• 10 Bowlines in 3 minutes (8:25)

Social media

The Lookout Sea Scout Podcast Network

• Sea Scouts, the Coast Guard Auxiliary's Official Youth Program Facebook group is a great place for best-practice discussion of the Auxiliary working with Sea Scouts. Subscribe and stay up-to-date.
• Sea Scouts BSA Facebook group
• Auxiliary Facebook groups
  • Coast Guard Auxiliary
  • Coast Guard Auxiliary University Programs (AUP)
  • Coast Guard Academy
• The Lookout Sea Scout Podcast Network
• Blogs (coming soon)

Sea Scout marketing materials

• Sea Scouts BSA Marketing Toolbox
• Sea Scouts on BSA Brand Center
• Sea Scouts on BSA Brand Center

Press releases

• U.S. Coast Guard Auxiliary recognizes Sea Scouts as its official youth program -- news release from the Coast Guard Auxiliary's official Facebook page
• Sea Scouts are able to join the US Coast Guard Auxiliary -- from Coast Guard Auxiliary Live, the official blog of the Coast Guard Auxiliary
• Coast Guard recognizes Sea Scouts for rescue
• U.S. Coast Guard Auxiliary establishes Sea Scouts as its official youth program in Bryan on Scouting