Difference between revisions of "AUXSCOUT Marketing and Media Relations Toolkit"
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===Social media=== | ===Social media=== | ||
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|align="center" valign="top" |[https://seascout.org/the-lookout-sea-scout-podcast-network/ The Lookout Sea Scout Podcast Network] | |align="center" valign="top" |[https://seascout.org/the-lookout-sea-scout-podcast-network/ The Lookout Sea Scout Podcast Network] | ||
Revision as of 17:01, 7 May 2020
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Vision Statement & Big Hairy Audacious Goal
Vision Statement
We will develop and grow the Sea Scout program using the capabilities of the Coast Guard Auxiliary. We will work together to provide Sea Scouts with opportunities to become good citizens and capable leaders by learning maritime skills through their involvement with Team Coast Guard.
Big Hairy Audacious Goal
At least one Sea Scout Ship directly involved with each Coast Guard Auxiliary division, and 50% of all Sea Scout Ships directly involved with the Coast Guard Auxiliary within two years.
Media Relations themes
Bill Smith to provide
Resources
Promotional flyers
- CG Auxiliary Flyer about the Sea Scouts
- Sea Scout Flyer about the Auxiliary
- Sea Scouts for Coast Guard Auxiliarists
- Coast Guard Chart Your Course to Success brochure
- Sea Scout Marketing Flyers - Sea Scouts BSA
Logos
- Sea Scout logos on Sea Scouts BSA Marketing Toolbox
- Sea Scout Me In
- Sea Scout bumper sticker
- Coast Guard Auxiliary Youth Programs logo
Photos
- Stock Sea Scouts BSA photos
- AUXSCOUT photo archive (coming soon)
Videos
-
The Boy Scouts of America's Sea Scout program is now the official youth leadership program of the U.S. Coast Guard Auxiliary video (2:43) - This is Sea Scouts! (1:38)
- Sea Scout Mythbusters (2:47)
- Sea Scouts BSA Safety Moments
- Sea Scouts BSA YouTube channel
- Sea Scouts for Scoutmasters (30:56)
How to workshops
- An introduction to Sea Scouts (A general introduction to BSA's Sea Scout program)
- What is AUXSCOUT? (An introduction to the Auxiliary-Sea Scout Youth Development program)
- AUXSCOUT Standard Operating Procedure (SOP) workshop (This is an in-depth workshop on what the AUXSCOUT SOP says and how to implement it)
- How to organiza a Sea Scout Ship (A workshop that explores what's involved in organizing a Sea Scout Ship)
- Flotilla-Division Ship chartering workshop (Specific instructions for flotillas or divisions that want to organize and charter a Sea Scout Ship)
- Building productive relationships with the local Scout council (This workshop explains what is involved with building a productive working relationship with the local Scout council)
- AUXSCOUT and paddling programs Workshop (This workshop presents the case for engaging with Sea Scouts and paddling. It clarifies what Auxiliarists can and can not do when working with Sea Scouts interested in paddling)
- Selling AUXSCOUT to Auxiliary flotillas and divisions (This workshop spells out the benefits to flotillas and divisions of actively supporting AUXSCOUT. Concerns about working with Sea Scouts are addressed and explanations for how the Coast Guard Auxiliary has resolved them)
- Best Practices for Recruiting Sea Scouts (53:22)
- Marketing Your Sea Scout Ship with Geofencing (48:47)
- Back to School webinar (30:16)
-
- 10 Bowlines in 3 minutes (8:26)
Social media
|
| The Lookout Sea Scout Podcast Network |
- Sea Scouts, the Coast Guard Auxiliary's Official Youth Program Facebook group is a great place for best-practice discussion of the Auxiliary working with Sea Scouts. Subscribe and stay up-to-date.
- Sea Scouts BSA Facebook group
- Auxiliary Facebook groups (coming soon)
- The Lookout Sea Scout Podcast Network
- Blogs (coming soon)
Sea Scout marketing materials
Press releases
- U.S. Coast Guard Auxiliary recognizes Sea Scouts as its official youth program -- news release from the Coast Guard Auxiliary's official Facebook page
- Sea Scouts are able to join the US Coast Guard Auxiliary -- from Coast Guard Auxiliary Live, the official blog of the Coast Guard Auxiliary
- Coast Guard recognizes Sea Scouts for rescue
- U.S. Coast Guard Auxiliary establishes Sea Scouts as its official youth program in Bryan on Scouting
