Difference between revisions of "AUXSCOUT Marketing and Media Relations Toolkit"

Revision as of 15:46, 7 May 2020

Vision Statement & Big Hairy Audacious Goal

Vision Statement

We will develop and grow the Sea Scout program using the capabilities of the Coast Guard Auxiliary. We will work together to provide Sea Scouts with opportunities to become good citizens and capable leaders by learning maritime skills through their involvement with Team Coast Guard.

Big Hairy Audacious Goal

At least one Sea Scout Ship directly involved with each Coast Guard Auxiliary division, and 50% of all Sea Scout Ships directly involved with the Coast Guard Auxiliary within two years.

Media Relations themes

Bill Smith to provide

Resources

Promotional flyers

• CG Auxiliary Flyer about the Sea Scouts
• Sea Scouts for Coast Guard Auxiliarists
• Sea Scout Marketing Flyers - Sea Scouts BSA

Logos

Photos

Videos

• Auxiliary – Sea Scout video 1
• Sea Scouts BSA on YouTube
• The Boy Scouts of America's Sea Scout program is now the official youth leadership program of the U.S. Coast Guard Auxiliary video
• Sea Scout Safety Moments

Social media

• Sea Scouts, the Coast Guard Auxiliary's Official Youth Program Facebook group is a great place for best-practice discussion of the Auxiliary working with Sea Scouts. Subscribe and stay up-to-date.

Sea Scout marketing materials

• Sea Scouts on BSA Brand Center
• Sea Scouts on BSA Brand Center

Press releases

• U.S. Coast Guard Auxiliary recognizes Sea Scouts as its official youth program -- news release from the Coast Guard Auxiliary's official Facebook page
• Sea Scouts are able to join the US Coast Guard Auxiliary -- from Coast Guard Auxiliary Live, the official blog of the Coast Guard Auxiliary
• Coast Guard recognizes Sea Scouts for rescue
• U.S. Coast Guard Auxiliary establishes Sea Scouts as its official youth program in Bryan on Scouting