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--- u.s._power_squadrons [2018/04/27 05:47]
bc-bri
+++ u.s._power_squadrons [2018/04/28 07:18] (current)
bc-bri [Contributed by]
@@ Line 13: / Line 13: @@
 Participating both on-the-water and off with fellow members who are skilled in boating is a rewarding and enjoyable experience. On-the-water activities include cruises, rendezvous, sail races, navigation contests and even fishing derbies. Activities ashore include meetings with marine programs, parties, dinner-dances, picnics and field trips.
+=====USPS Program Visitation=====
+{{ wiki:Program_visitor.jpg?255|Program visitor}}
+Recreational Boating Safety Program Visitation lets Power Squadron members establish local partnerships that they visit regularly. It is a key element in the US Coast Guard’s Recreational Boating Safety Program that the Coast Guard Auxiliary is actively supporting.
+The emphasis of Program Visitation is to recruit businesses to display boating safety pamphlet distribution racks to the public. The program is administered by a Program Visitor who maintains the material in the display rack. This also gives the Program Visitor an opportunity to clarify safety issues, promote boater education, and the Vessel Safety Check program.
+====The Program Visitor====
+The Program Visitor (PV) is the key person in the Recreational Boating Safety Program Visitation program. The success of the program rests squarely with the PV.
+The Program Visitor is a specially trained and certified Power Squadrons member. He or she must be very knowledgeable about Power Squadrons missions, recreational boating safety, and the U.S. Coast Guard recreational boating safety program. This knowledge comes through experience in the Power Squadrons and Program Visitation training. We will discuss this training in a moment.
+====Program partners====
+{{ wiki:Program_partners.jpg?255|Program partners}}
-====== USPS_Program_Visitation ======
-{{wiki:PV_box.jpg?200|Program visitation display}}
-Recreational Boating Safety Program Visitation lets Power Squadron members establish local partnerships that they visit regularly. It is a key element in the US Coast Guard’s Recreational Boating Safety Program that the Coast Guard Auxiliary is actively supporting.<br /><br />The emphasis of Program Visitation is to recruit businesses to display boating safety pamphlet distribution racks to the public. The program is administered by a Program Visitor who maintains the material in the display rack. This also gives the Program Visitor an opportunity to clarify safety issues, promote boater education, and the Vessel Safety Check program.
-======The Program Visitor======
-{{ wiki:Program_visitor.jpg?250|Program visitor}}
-The Program Visitor, or PV, is the key person in the Recreational Boating Safety Program Visitation program. <br />
-The success of the program rests squarely with the PV. The PV is a specially trained and certified Power Squadrons member. He or she must be very knowledgeable about Power Squadrons missions, recreational boating safety, and the U.S. Coast Guard recreational boating safety program. This knowledge comes through experience in the Power Squadrons and Program Visitation training. We will discuss this training in a moment.
-======Program Partners======
-{{wiki:Program_partners.jpg ?300|Program partners}}
 A program partner is any community business or facility where the public is that will allow the Program Visitor to place a boating safety literature display rack.<br />
 Traditional partners include marine dealers, marine retail outlets, and boating supply stores. Non-traditional partners include any establishment that might be visited by recreational boaters. Examples include: doctors’ offices, gas stations, and hardware stores.
-======What we Distribute======
+====What we distribute====
-Just about anything can be placed in the literature displays. You can use information from the Coast Guard or from any organization that provides you literature, or from your state or local authorities, or you can design your own pamphlets and brochures locally. You are only limited by your own imagination. <br />
+{{ wiki:PV_box.jpg?255|Program visitation display}}
+Just about anything can be placed in the literature displays. You can use information from the Coast Guard or from any organization that provides you literature, or from your state or local authorities, or you can design your own pamphlets and brochures locally. You are only limited by your own imagination.
 You can promote local Vessel Safety Checks, boater education classes, or membership in the US Power Squadrons.
-=====USPS benefits=====
+====USPS benefits====
 There are many benefits to the Power Squadrons and its members. Program Visitation increases the public’s awareness of the Power Squadrons, its goals and its missions. The literature display is also an excellent way to advertise Power Squadrons programs like as America’s Boating Course, boater education programs, vessel safety checks and other squadron activities.
@@ Line 57: / Line 49: @@
-The **USCG Auxiliary** and the **United States Power Squadrons** -- Natural Allies.
+=====Cooperation for Auxiliarists=====
-======Coast Guard Auxiliary Best Practices======
+  * Between the Auxiliary and the Power Squadrons, we're only reaching about 3% of the recreational boating public with our courses and vessel exams. We are not in competition with each other.
-====USPS Joins the Auxiliary in the Marine Dealer Visitation (PV) Program====
+  * By approaching media "gate keepers," such as assignment editors, news editors, and feature story writers together with our USPS counterparts, we can legitimately claim to represent a larger share of a media's readership/viewers, thereby increasing our chance of coverage.
-Members of the US Power Squadrons can now qualify as Program Visitors, alongside its Auxiliary partners. The Recreational Boating Safety (RBS) Partner Visitation Program (see http://wow.uscgaux.info/content.php?unit=V-DEPT&category=rbs-partner-visitation) is a key, community outreach program that encourages business -- particularly those with a marine orientation -- to display boating safety literature. The Auxiliary or USPS Program Visitor works with the dealer to set up and maintain the display.
+  * By working in parallel, we can effectively double our publicity efforts, our personal contacts, media contacts, even signage and handouts. In other words, working alongside each other, we are likely to significantly increase attendance at our events, such as "VSC Blitzes," safety demonstrations, etc.
+  * Although we share common educational and safety goals, our organizations are built on different foundations, each group will probably attract different members. Because we move in different circles, one group's members may have contacts (personal, professional, and in the media) that the other's do not. And because we are different people, "their" members may have skills that "our" members do not. And resources that the other group may not. "They" may have members qualified to teach classes in areas where "we" have few or none.
-As the USPS joins the Auxiliary in the Dealer Visitation Program, it's clear the the display rack becomes neither an Auxiliary display rack nor a USPS display rack, but a RBS display rack, to which both organizations contribute boating safety material and notices of upcoming classes and RBS events.
+  * Some USPS chapters have advertising budgets to publicize activities; while perhaps the Coast Guard Auxiliary has name recognition that the Power Squadrons are still building. Joint advertising may well benefit both organizations.
+  * Many families belong to both organizations. So some USPS members who are not yet (or no longer) Auxiliary members may want to join your flotilla; and some Auxiliary members may find expanded contacts in their local Power Squadron.
-It's another example, as the next article shows, that "Working Together, We Can Leave a Bigger Wake."
+  * Many members of the Power Squadrons own boats; Encouraging cross-membership may increase a flotilla's number of operative Auxiliary facilities.
+  * In short, by building cooperation between two organizations, we can enhance our ability to get our message out to our target audience, the boating public. By “leaving a bigger wake,” perhaps we can generate more awareness of, and interest in, our mutual message.
-====Aims and Principles - Working Together, We Can Leave a Bigger Wake====
+  * Expand our focus beyond the 3% of the recreational boating public we currently reach to the 97% who need us more than they know.
-The first time I met Bud Lomastro, the PR Officer of my local Power Squadron, he said, "You know, when -- between the Auxiliary and the Power Squadrons -- we're only reaching about 3% of the recreational boating public with our courses and vessel exams, it's hard to pretend that we're in competition with each other."
+=====Resources=====
+  * {{wiki:ppt.gif|PowerPoint available}} [[http://bdept.cgaux.org/wp/wp-content/uploads/2012/09/PV_USPS_brief.pptx|What is Program Visitation?]]
-He's right. By combining our efforts, we can "leave a bigger wake."
+  * [[http://www.usps.org/e_stuff/member_courses.htm|Educational Department - USPS University Courses]]
-By approaching media "gate keepers," such as assignment editors, news editors, and feature story writers together with our USPS counterparts, we can legitimately claim to represent a larger share of a media's readership/viewers, thereby increasing our chance of coverage.
-Or, perhaps by working in parallel, we can effectively double our publicity efforts, our personal contacts, media contacts, even signage and handouts. In other words, working alongside each other, we are likely to significantly increase attendance at our events, such as "VSE Blitzes," Safety demonstrations, etc.
-Now perhaps, at some of those events, one gorup or the other will "capture" some of the vessel exams or new members at that event – however, if our extra coverage draws more attendees, then each organization may wind up with more vessel exams, class attendees, or new members than either group would have garnered alone.
-And because, although we share common educational and safety goals, our organizations are built on different foundations, each group will probably attract different members. Because we move in different circles, one group's members may have contacts (personal, professional, and in the media) that the other's do not. And because we are different people, "their" members may have skills that "our" members do not. And resources that the other group may not. "They" may have members qualified to teach classes in areas where "we" have few or none.
-Some USPS chapters have advertising budgets to publicize activities; while perhaps the Coast Guard Auxiliary has name recognition that the Power Squadrons are still building. Joint advertising may well benefit both organizations.
-Many families belong to both organizations. So some USPS members who are not yet (or no longer) Auxiliary members may want to join your flotilla; and some Auxiliary members may find expanded contacts in their local Power Squadron.
-Many members of the Power Squadrons own boats; Encouraging cross-membership may increase a flotilla's number of operative Auxiliary facilities.
-Finally, there are some editors and event organizers, including some who came of age during the Viet Nam years, who may still have a bias against anything military (we have found that in our division); Approaching them in partnership with the USPS may open those doors.
-In short, by building cooperation between two organizations that //should// be natural allies, we can enhance our ability to get our message out to our target audience, the boating public. By “leaving a bigger wake,” perhaps we can generate more awareness of, and interest in, our mutual message.
-(It’s true that, by leaving a bigger wake, we may rattle a dish or two in someone's galley. Perhaps that’s not all a bad thing, if that’s what it takes to wake up some members on both sides to the benefits of working together.)
-Let's expand our focus beyond the 3% of the recreational boating public we currently reach to the 97% who need us more than they know.
---[[User:Stephenellerin|Stephen Ellerin BC-BLU]] 14:43, 30 May 2012 (EDT)
-======Resources======
-  * [[http://bdept.cgaux.org/wp/wp-content/uploads/2012/09/PV_USPS_brief.pptx|What is Program Visitation?]] (briefing) (ppt 1.7 MB]<br />
-  * What is Program Visitation and Why is it Important to the U.S. Power Squadrons? (article) (//coming soon//)
-  * PV Train-the-Trainer presentation (//coming soon//)
-  * PV Training Manual (//coming soon//)
-  *   * [[http://www.usps.org/e_stuff/member_courses.htm|USPS University Courses]]
-  *   * **[[USPS Program Visitation]]**
   * [[http://live.cgaux.org/?p=143|USCG Auxiliary and US Power Squadron Working Together]] (Coast Guard Auxiliary Live)
-  * [[http://boatingtimesli.com/NY/?p=9009|U.S. Power Squadrons, Coast Guard Auxiliary to boost boating safety efforts]] (Boating Times Long Island)
+  * [[http://boatingtimesli.com/NY/?p=9009|U.S. Power Squadrons, Coast Guard Auxiliary to boost boating safety efforts]] (Boating Times - Long Island)
-  * [[http://www.usps.org|U.S. Power Squadrons]]
+  * [[http://www.usps.org|United States Power Squadrons]]
-    * [[http://www.usps.org/cgi-bin/sfind.cgi|Local squadron finder]]
+  * [[http://www.usps.org/d_stuff/dist.html|USPS Squadrons & Districts]]
-    * [[http://www.usps.org/d_stuff/dist.html|Districts of the U.S. Power Squadrons]]
-      * [[http://www.usps.org/d_stuff/D-NE.html|Northeast Districts]]
 =====Contributed by=====
   * Joe Reichal, DVC-VP - Flotilla 01-04, 8th District (Coastal Region)
   * Mike Wiedel, USPS Safety Committee
+  * Stephen Ellerin, BC-BLU - Flotilla 08-02, 7th District
+=====See also=====
+  * [[american_canoe_association|American Canoe Association]]
+  * [[boatu.s|BoatU.S. and BoatU.S. Foundation]]
+  * [[boy_scouts_of_america|Boy Scouts of America]]
+  * [[national_safe_boating_week|National Safe Boating Week]]
+  * [[u.s._naval_sea_cadet_corps|U.S. Naval Sea Cadet Corps]]

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