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states:california
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Table of Contents
California
TOC
Initiatives
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Wear It California Pilot Program
Northern California, as a pilot program, began the “Wear It California” three years ago. At that time the average wear rate in open motor boats was 6% for past 10 years, similar to the rest of the country. After three years of the campaign, life jacket wear rate was increased to 15% in 2009.
First Year – Educate about inflatable life jackets (pledge cards with a free inflatable life jacket); distributed 675; over 100,000 people were exposed in various campaigns; 8.7 million impressions with radio/TV/movie ads. Survey at end of campaign: Increase from 18% in 2008 to 40% in 2009. This is a 122% increase in one year.
Resources
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- State Boating Laws from NASBLA
- Marine forecasts from the National Weather Service
states/california.1487265865.txt.gz · Last modified: 2017/02/16 17:24 by 127.0.0.1
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